Successful businesses are built on stable relationships based on mutual trust and benefits. Beyond profits, businesses exist to serve its numerous stakeholders that include suppliers, partners, shareholders, and most importantly the consumers.
Sunnywood Superfoods Corp. is one such company. Romeo Ong, its president who started the rice distribution company two decades ago, says Sunnywood owes its success to different key players in the market: farmers, traders, importers, millers, cooperatives, supermarkets and most importantly, the consuming public.